VeChain’s collaboration with UFC is not simply a branding tactic, but rather a significant step towards the future of sports technology. The latest UFC gloves now contain chips powered by VeChain, which provide immutable records. This partnership with the Ultimate Fighting Championship marks a significant move for VeChain, as it becomes the first official blockchain partner of the UFC. Through this collaboration, VeChain gains access to a massive audience of over 900 million households in 175 countries who watch the sport.
VeChain’s involvement in the sports industry goes beyond just branding. The company is actively developing blockchain-powered products that are transforming the way sports are experienced. One notable example of this is VeChain’s partnership with Gresini Racing, an Italian MotoGP team. This collaboration has resulted in the deployment of the first NFT marketplace powered by VeChain’s marketplace-as-a-service. Through this platform, Gresini Racing is able to offer exclusive experiences and memorabilia to MotoGP enthusiasts around the world.
In terms of UFC, the collaboration has evolved beyond branding and is now focused on utilizing VeChain’s blockchain network to advance sports technologies. As part of this initiative, UFC is now offering new gloves embedded with VeChain-powered technology. These gloves feature NFC chips that provide immutable record usage and ensure that fans receive genuine products. The chips on UFC’s 3EIGHT and 5EIGHT glove line will be scannable via the UFC app and website, allowing fans to verify their authenticity and learn more about the athletes who used them and the fights they were used in. This innovation will debut at UFC 302 in New Jersey in June.
Sunny Lu, the founder of VeChain, sees this latest offering as a groundbreaking moment in community engagement. He believes that the digital certificates minted on the VeChainThor blockchain, linked with the gloves’ NFC chips, will showcase the tangible benefits of blockchain technology to a global audience. These certificates will be securely stored as tokens, ensuring their uniqueness, verifiability, and authenticity. This opens up a world of verified fan memorabilia, allowing fans to relive cherished memories.
Overall, VeChain is at the forefront of integrating real-world assets into the blockchain. Its partnerships with UFC and Gresini Racing demonstrate the company’s commitment to creating immersive experiences for sports fans. By leveraging blockchain technology, VeChain is revolutionizing the sports industry and offering new opportunities for fan engagement.