VeChain, a prominent player in the blockchain industry, has joined forces with AWorld, a platform dedicated to promoting sustainability and gamification, to support the United Nations’ ACTNOW program. This collaboration allows users to securely record their eco-friendly actions and create digital certificates known as NFTs. By integrating blockchain technology into a Web2 platform, VeChain is showcasing the immense potential of Web3 for environmental sustainability.
Excitingly, the partnership between VeChain and AWorld for the UN’s ACTNOW initiative has gotten off to a fantastic start! In just the first week, users have already surpassed the target of 50,000 actions, which means funding will be provided for the removal of 625 kg of waste.
One of the unique features of this partnership is the ability for users to record their daily habits and generate NFTs that authenticate and preserve this information. This not only encourages sustainable actions but also provides users with a tangible reward system, motivating them to adopt eco-friendly behaviors.
The collaboration between VeChain and AWorld will make its inaugural public appearance at the prestigious Nitto ATP Finals 2023. At the event’s Fan Village, visitors will have the opportunity to interact with AWorld’s Carbon Footprint Station at the VeChain booth. This innovative feature enables users to calculate their CO2 emissions and receive personalized advice on how to reduce their carbon footprint. Furthermore, users will be rewarded with exclusive NFTs for engaging in this interactive experience.
The Nitto ATP Finals 2023 serves as the perfect platform to introduce the collaboration between AWorld and VeChain, as it aligns with their shared goal of promoting actionable steps towards sustainability. The integration of blockchain technology represents a significant advancement for the AWorld platform, which has gained global recognition despite its Italian roots. The aim is to continue motivating and guiding individuals towards sustainable choices using state-of-the-art technologies, according to Marco Armellino, AWorld representative.
Taking a gamified approach to sustainability, the partnership extends beyond the ATP Finals with online challenges that will run until December 20, 2023. Participants can join teams, record their daily sustainable actions, and climb up a leaderboard for a chance to win unique prizes. The top eight participants will even have the opportunity to win Phygital Tennis rackets, which combine the physical and digital realms, as they are equipped with NFC chips and corresponding NFTs.
Furthermore, if the community successfully completes 50,000 sustainable activities, VeChain will contribute to the recovery of 625 kg of plastic from the oceans through collaboration with the ReSea Project. This initiative demonstrates the power of collective digital actions in achieving significant environmental benefits.
Leaders from both VeChain and AWorld are committed to harnessing advanced technologies for the betterment of the environment. This partnership not only pushes the boundaries of blockchain applications in sustainability but also sets an example for other organizations to follow in promoting environmentally responsible behavior.
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