VeChain, a pioneering blockchain company, has unveiled an innovative marketplace-as-a-service (MaaS) platform that allows any business to sell NFTs for both physical and digital products. The first enterprise customer to embrace this groundbreaking technology is Gresini Racing, an esteemed Italian MotoGP team. This partnership is expected to drive the price of VeChain’s native token, VET, to new heights as more customers flock to the platform.
VeChain’s reputation as a trailblazer in the blockchain industry is set to be solidified with the launch of the MaaS platform. The company announced this exciting development, emphasizing the significance of Gresini Racing as its inaugural enterprise user. VeChain’s tweet read, “We’re excited to announce our new digital asset tokenization platform – MaaS – is now live with its first enterprise user – MotoGP champions; Gresini Racing!” The timing of the MaaS launch is perfect as VeChain looks ahead and develops tools to accommodate the rapidly tokenizing world, with projected Real-World Asset (RWA) values reaching $16 trillion by 2030.
According to a blog post accompanying the announcement, the MaaS platform is a user-friendly digital asset tokenization solution that requires no coding. While the platform’s full launch is slated for the second quarter, Gresini Racing has already partnered with ExPlus to release digital collectibles for its fanbase. Users can access the Gresini marketplace using their social media accounts, eliminating the need for crypto wallets. They can then purchase the company’s NFTs using their debit or credit cards and list them on the platform for other users to buy in secondary sales.
Carlo Merlini, Gresini’s Marketing Director, expressed excitement about the collaboration, stating that Gresini Racing content will be available as NFTs and digital collectibles on VeChain’s MaaS platform. These offerings will feature exclusive experiences and memorabilia, providing MotoGP enthusiasts worldwide with new ways to engage with the captivating heritage of Gresini Racing.
Having Gresini Racing as its first client was crucial to VeChain’s vision, as the MotoGP team has no prior experience in blockchain or general technology. By launching its marketplace on the VeChain network, Gresini Racing demonstrates that virtually anyone can build on the MaaS platform.
The MaaS platform was designed with non-crypto users in mind, enabling them to quickly mint, sell, and transfer NFTs without requiring programming knowledge. VeChain is committed to further enhancing the platform with near-field communication (NFC) functionality, which will allow the fusion of real-world assets with their digital counterparts, often referred to as “phygitals” in the tech world.
VeChain’s MaaS platform sets a new standard in the industry by addressing one of the major obstacles to blockchain adoption: the requirement for highly skilled developers to build applications on top of the blockchain. By simplifying the process and reducing barriers to entry, VeChain aims to attract a vast market of non-crypto users who have been deterred by the perceived complexity of blockchain technology. With the tokenization of real-world assets expected to reach $16 trillion, VeChain is well-positioned to become a market leader in the emerging new world order.
Jake Campton, a representative from VeChain, expressed the company’s commitment to facilitating the mass adoption of blockchain technology through user-friendly, no-code solutions. The launch of the MaaS platform is yet another testament to this resolution.
Once the MaaS platform is fully launched in the second quarter, VET, the native token of VeChain, is expected to experience significant growth due to increased traction. At the time of writing, VET is trading at $0.0433, representing a 12.20% gain over the past week. Analysts are bullish on VET this year, anticipating steady growth in its fundamentals.
In conclusion, VeChain’s MaaS platform is a groundbreaking development that empowers businesses to sell NFTs for physical and digital products. The partnership with Gresini Racing underscores VeChain’s commitment to revolutionizing the blockchain industry and positioning itself as a market leader. With its user-friendly approach and the projected rise in tokenized real-world assets, VeChain is poised for success in the evolving landscape of blockchain technology.
